Guide / TikTok Ads
How to advertise on TikTok: A practical guide to getting started
Learn how TikTok Ads works, prepare your first campaign, and check the available partner offer for new advertisers before you spend.
Qualifying out-of-pocket ad spend must occur within 30 days of registration. Account-specific terms apply.
Partner link: MarkenGroup may earn a commission if you qualify and register.
At a glance
What is TikTok Ads Manager?
The platform businesses use to manage ad accounts, campaigns, audiences, budgets, creatives, and results.
Who might benefit?
Businesses with an offer they can explain visually, useful video ideas, a working landing page, and a controlled test budget.
What do you need?
An accurate ad account, business and payment details, any required verification, videos, and a landing page with a clear next step.
How does the offer work?
Eligible new advertisers may receive additional ad credit after qualifying out-of-pocket spend during their individual 30-day window. Check the actual offer in your account.
Who TikTok ads may suit
TikTok can be an additional channel when short videos can explain your offer. Whether it makes commercial sense depends on your audience, message, landing page, and measurement.
- Demonstrate products in use rather than only listing features.
- Explain a service or complex process through a simple example.
- Bring a new audience to a relevant landing page.
- Track inquiries or purchases as campaign outcomes.
Prepare several usable videos, a mobile-friendly destination, and a test budget appropriate for your business. TikTok is not inherently cheaper or more effective than other channels.
Your first campaign, step by step
- 01
Define the outcome
Choose the customer action you want, such as an inquiry, purchase, or visit to a product page. Use it to guide campaign planning and measurement.
- 02
Register through the partner link
Open TikTok Ads Manager through our link. During sign-up and in your account, check whether the stated offer and tiers are actually shown to you.
Open TikTok Ads Manager - 03
Complete the account
Enter accurate business, local region, and payment details. Finish any required verification. Register the ad account in your actual local region.
- 04
Prepare the destination and measurement
Your landing page should deliver on the ad promise and make the next action easy. Set up suitable measurement where it fits your technical and privacy requirements.
- 05
Plan the campaign
Choose an objective, audience, budget, and schedule. A campaign groups the objective; ad groups control factors such as audience and delivery; ads hold the creative. TikTok may offer guided or automated setup flows.
- 06
Submit video ads
Show the benefit early, keep one clear message, and align the ad with the destination. Check the preview, copy, and policies before submitting ads for review.
- 07
Launch and learn
Once approved, monitor spend and relevant business outcomes. Test creative and audiences methodically rather than changing everything at once.
How much does TikTok advertising cost?
There is no reliable universal price per click or result. Total cost includes media spend, videos and landing-page work, plus any optional support.
- Media budget: Set a controlled amount based on your goal, margins, and test period.
- Production: Allow for video concepts, filming, editing, and a suitable landing page.
- Support: Strategy, setup, creative, and measurement from MarkenGroup are optional and discussed individually.
Outcomes depend on audience, competition, creative, and destination. The USD 200 threshold is only the first tier of this partner offer, not a general TikTok minimum budget.
The partner offer
MarkenGroup has supplied the following potential tiers for this partner offer. All amounts are in USD. The offer actually displayed in your eligible TikTok account controls.
| Qualifying out-of-pocket ad spend | Potential additional ad credit |
|---|---|
| 200 USD | 200 USD |
| 500 USD | 500 USD |
| 1,000 USD | 1,000 USD |
| 4,000 USD | 4,000 USD |
| 6,000 USD | 6,000 USD |
Example: If you spend a qualifying USD 500 during the window and are eligible, that corresponds to USD 500 in potential additional ad credit. The lower USD 200 tier is not added.
Eligibility and terms
- Register through the partner link, complete the account, and finish any required verification.
- Check availability, tiers, deadlines, and exact terms in your own TikTok account. The offer is for eligible new advertisers. Existing or closely related active accounts may be excluded; creating another account does not renew eligibility.
- Reach qualifying out-of-pocket ad spend within 30 days of registration. Deposits alone are not qualifying spend. Only the highest reached tier applies; tiers do not stack.
- Ad credit supplements later advertising budget. It is not cash or a bank refund, cannot be withdrawn or transferred, and guarantees no campaign results.
- Register the account in your actual local region. Germany and Colombia may be relevant, but language and location alone do not establish eligibility.
- Issue date and expiry follow the account offer. TikTok may change offers and withhold or withdraw credit under its terms. Individual coupons are not freely transferable vouchers.
Official TikTok guidance on new advertiser incentives and coupon terms
MarkenGroup participates in the TikTok for Business affiliate program. If you register through our partner link and meet the program terms, we may earn a commission.
Open TikTok Ads ManagerAd credit calculator
Enter your planned actual media spend. The calculator cannot establish account eligibility.
No tier reached yet. Potential ad credit: 0 USD. To the next tier: 200 USD.
Illustration of the tiers supplied by MarkenGroup only. Eligibility and credit depend on the account offer. Base spending on your business goals, not on the bonus alone.
Practical tips and common mistakes
A first test should produce useful learning. Prepare these basics:
- Use one clear message per video and show the benefit early.
- Test several creative approaches instead of relying on one version.
- Match the ad and landing page in topic, language, and next step.
- Measure inquiries or purchases, not just views and clicks.
- Prepare account details, payment, verification, and creative before launch.
- The 30 days start at registration. Ad credit is not immediately available cash.
Optional help from MarkenGroup
MarkenGroup can help with campaign planning, creative concepts, account setup, technical integration, landing pages, tracking, and performance measurement. Support is optional; you can register directly through the partner link.
Contact MarkenGroupFrequently asked questions
How do I run ads on TikTok?
Define your goal, register an ad account, complete setup, and create a campaign, ad group, and ad. Once approved, review and improve the results.
What is TikTok Ads Manager?
It is the platform for setting up and managing campaigns, audiences, budgets, ads, and results.
How much does TikTok advertising cost?
Costs depend on your budget, objective, competition, audience, creative, and landing page. Production and optional support add to that. Offer tiers are not universal platform minimums.
What videos and landing page do I need?
Videos should make a specific benefit clear quickly. A mobile-friendly landing page should continue the same message and make the desired action easy.
How do I get potential ad credit?
Register through the partner link, verify the offer in your account, complete setup and any required verification, then reach qualifying out-of-pocket spend within 30 days.
When do the 30 days begin?
The individual window begins at registration if the displayed offer confirms it. Check the exact dates in your account.
Do the bonus tiers add together?
No. Only the highest reached tier applies; lower credits are not added.
Does a deposit count as ad spend?
No. Qualifying actual out-of-pocket advertising spend under the account offer is what matters.
Can existing ad accounts take part?
The offer targets eligible new advertisers. Existing or similar active accounts may be excluded. Extra accounts do not create new eligibility.
Does the offer apply in Germany or Colombia?
Both may be relevant. The account must use its actual local region, and only the account-specific offer establishes availability and eligibility.
Can I withdraw or transfer the credit?
No. Ad credit is neither cash nor a bank refund and is not freely transferable.
When will credit arrive and expire?
The timing and expiration depend on the coupon type and terms shown in your account. Check those details there.
Do I have to hire MarkenGroup?
No. Registration through the partner link does not require optional MarkenGroup support.
Ready to plan your first TikTok campaign?
Open Ads Manager through our partner link and check your specific offer before planning ad spend.
Open TikTok Ads Manager Qualifying out-of-pocket spend within 30 days and the displayed account terms apply.